Friday, January 21, 2011

Thursday Cable Ratings: 'Jersey Shore' Keeps Rising; 'Royal Pains,' 'Fairly Legal' Premieres; 'Real Housewives' Finale & More

   Once again Jersey Shore set series and network records, with 8.9 million average viewers and a 4.7 adults 18-49 rating, 0.2 higher than its previous record, and more than everything on broadcast Thursday (and the rest of the week) except American Idol, and the AFC Championship Game.
 
   USA’s Royal Pains returned with a 1.1 adults 18-49 rating, and 4.432 million viewers (that’s well down from its late August summer finale 1.8 A18-49 rating, and 6.075 million viewers, but there are no winter comparables). Following it, the series premiere of Fairly Legal also drew a 1.1 rating, and 3.876 million viewers. Neither of those shows were close to what USA shows typically get in the summer, but its hard to know what they expected for a winter start.
The season finale of Real Housewives Of Beverly Hills drew a 1.4 18-49 rating, up from a 1.1 last week, and 2.8 million viewers, up from 2.3 million last week.

Selected Thursday cable results via Travis Yanan: (all Live+Same Day ratings)

The First 48 (A&E, 9pm)
- 2.492 million viewers
- 1.6/2 HH
- 1.0/3 A18-49

Beyond Scared Straight (A&E)
- 3.479 million viewers
- 2.1/4 HH
- 1.5/4 A18-49

Real Housewives Of Beverly Hills (BRAVO, 9pm, 75 minutes)
- 2.755 million viewers
- 1.8/3 HH
- 1.4/4 A18-49

Jersey Shore (MTV, 10pm)
- 8.870 million viewers
- 5.2/9 HH
- 4.7/13 A18-49
- 8.4/23 W18-34
- 7.6/27 T12-17

TNA: Impact (SPIKE, 9pm, 120 minutes)
- 1.648 million viewers
- 1.0/2 HH
- 0.6/2 A18-49

Police Women of Cincinnati (TLC, 9pm)
- 1.280 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

NBA Game (TNT, 8:16pm, 148 minutes)
- 1.900 million viewers
- 1.2/2 HH
- 0.7/2 A18-49

NBA Game (TNT, 10:44pm, 155 minutes)
- 1.633 million viewers
- 1.1/2 HH
- 0.7/3 A18-49

Royal Pains (USA)
- 4.432 million viewers
- 2.8/4 HH
- 1.1/3 A18-49

Fairly Legal (USA, 74 minutes)
- 3.876 million viewers
- 2.5/4 HH
- 1.1/3 A18-49


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