Friday, January 21, 2011

TV Ratings Thursday:American Idol FLOPS, NBC Comedy Night Begins Well, CBS Down Across the Board

Scoreboard FOX CBS NBC ABC Uni CW
Rating/Share: Adults 18-49 5.7/15 3.1/8 2.8/7 1.7/5 1.6/4 0.5/1
Rating/Share: Adults 18-34 4.6/13 1.8/5 3.2/9 1.4/4 1.6/5 0.5/1
Total Viewers (million) 16.788 13.630 5.434 5.421 3.858 1.343   


   Of course Fox topped the adults 18-49 ratings on Thursday night, but Idol’s timeslot move took its toll on the ratings. CBS was pushed down across the board, interestingly it fared worse in the later hours than at 8pm. While NBC’s “Comedy Night Done Right” exceeded its 2 hour comedy block ratings from the fall.
NBC’s “Comedy Night Done Right” ratings started better than most of our readers expected, averaging a 2.8 adults 18-49 rating on the night. Community’s 2.2 adults 18-49 rating tied its second best mark of the season, up 16% from its last new episode. Perfect Couples2.1 rating was far better than its December “preview’s” 1.3 rating. The Office’s 4.5 adults 18-49 rating was a season high, up 22% from its last new episode. Parks & Recreation returned with a pop, its 3.2 adults 18-49 rating was a series record. 30 Rock’s 2.7 rating at 10pm, was 29% above its last new episode. Its skeptics will feast on the fact that Outsourced tumbled to a 1.8 adults 18-49 rating, a series low, down 28% from its last new episode.
American Idol’s Thursday premiere scored a 7.8 adults 18-49 rating, that’s down 23% from last season’s second night’s 10.1 rating (on a Wednesday, somewhat apples/oranges). Its 22.6 million viewers was down from last season’s Wednesday start of  26.416 million. Following Idol, Bones drew a 3.6 adults 18-49 rating. That’s Bones best rating since 1/28/10.

CBS’s The Big Bang Theory weathered the Idol storm quite well, its 4.2 adults 18-49 rating was down just 5% from its last new episode. $#*! My Dad Says 2.7 rating was a series low, and down 7% vs. its last new episode. CSI’s 3.1 rating was down 6% from its last new episode, while The Mentalist’s 2.8 rating was down 10% from its last new episode.
ABC’s Wipeout’s 2.6 rating, still impressive for reality vs. Idol (and the NBC 8pm comedies), tumbled 28% vs. last week.


Late-night results are below the primetime data.
Overnight ratings for Thursday, January 20, 2011:
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)






8:00 FOX American Idol 10 7.0 19 20.586

CBS The Big Bang Theory 4.2 12 13.582

ABC Wipeout 2.3 6 7.879

NBC COMMUNITY 2.2 6 4.740

CW THE Vampire Diaries – R 0.6 2 1.424






8:30 FOX American Idol 10 8.4 22 24.672

ABC Wipeout 2.8 8 8.624

CBS $#! My Dad Says 2.7 7 10.292

NBC Perfect Couples 2.1 6 4.157

CW THE Vampire Diaries – R 0.6 1 1.319






9:00 NBC The Office 4.5 12 8.285

FOX Bones 3.9 10 11.906

CBS CSI 3.1 8 14.025

ABC GREY’S ANATOMY – R 1.7 4 5.034

CW Nikita – R 0.5 1 1.295






9:30 FOX Bones 3.3 9 9.986

NBC PARKS AND RECREATION 3.2 8 6.189

CBS CSI 3.0 8 14.555

ABC GREY’S ANATOMY – R 1.5 4 4.379

CW Nikita – R 0.5 1 1.335






10:00 CBS The Mentalist 2.8 7 14.770

NBC 30 Rock 2.7 7 5.281

ABC Private Practice – R 1.1 3 3.563






10:30 CBS The Mentalist 2.8 8 14.556

NBC Outsourced 1.8 5 3.953

ABC Private Practice – R 0.9 3 3.048
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Via NBC press note:
In Late-Night Metered Markets Thursday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 3.2/8; and ABC’s combo of “Nightline,” 2.9/7; and “Jimmy Kimmel Live,” 1.4/4
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.9/4; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.5/5). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) tied “Late Late Show” (0.5/3).
At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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