Celebrity Apprentice on NBC down vs. last year

This past Sunday night was the season finale of Celebrity Apprentice. I must admit, I have been watching all season long and have been enjoying the drama, the crazy, and the cool. One thing I do not understand though, is why the ratings are lower than the last installment of the show.

This years finale ratings averaged 2.9   18-49 , that is down 15% from last springs finale. Maybe we can attribute this decline partly to the Billboard Music Awards being a direct competition and scoring a 2.9 as well on ABC.  This is even more interesting because this award show took a 5 year hiatus but in its return actually gained 6% in its ratings versus its last showcase in 2006.

Celebrity Apprentice definitely took a hit from the Billboard Awards but this season has been a tad bit lower in ratings than the previous season even without this added competition.

"The Voice" Starts Strong for NBC

Howdy readers!
So the long awaited premier of The Voice on NBC did really well! I have been following the development of this show since alternative media folks at NBC acquired the program. I followed every announcement of  a celebrity mentor and have been hoping this would be a HIT for nbc. 

The Voice was strong, averaging 5.1 adults 18-49 rating, which led NBC to top the nights 18-49 ratings.It was NBC’s strongest series premiere since 2009′s The Jay Leno Show’s 5.3 rating following 2008′s American Gladiator’s 5.9 rating.

TV Ratings Friday: 'Fringe' Premieres Up, 'Medium' Series Finale Rises, 'Kitchen Nightmares' Starts Well

Scoreboard
Rating/Share: Adults 18-49	1.9/6	1.4/5	1.3/4	1.3/4	0.5/2
Rating/Share: Adults 18-34	1.6/6	1.0/4	0.7/2	0.8/3	0.5/2
Total Viewers (million)	4.556	4.933	7.192	5.769	1.419

Fox topped Friday among adults 18-49 as Fringe ratings rose after its timeslot move, and Kitchen Nightmares started well. It was Fox’s highest rated Friday night with entertainment (vs. sports) programming since 9/5/08.

Fringe’s Friday premiere 1.9 adults 18-49 rating was a fraction above its Fall 18-49 average rating (1.88) and 12% above its latest new episode (1.7 adults 18-49, 12/9/10). That’s much better than most of our polled readers expected. If it can maintain that level, I’d expect it to be renewed. That wasn’t the only good ratings news for Fox as the season premiere of Kitchen Nightmares also scored a 1.9 adults 18-49 rating. That was up 36% from its last Friday original episode (5/21/10).

The series finale of CBS’s Medium scored a 1.6 adults 18-49 rating, up 23% from its last new episode (1/14/11) and 20% over its Fall new episode average rating (1.34).

On ABC, Supernanny’s 1.1 rating was even with last week, while Primetime: What Would You Do?scored a 1.7 adults 18-49 rating, up 13% vs. last week. At 10pm, 20/20 drew a 1.5 rating, up 7% vs. last week.

On NBC, Dateline’s 1.4 adults 18-49 rating was down 7% vs. last week.

Overnight broadcast primetime ratings for Friday,  January 21, 2011:

Time	Net	Show	18-49 Rating	18-49 Share	Viewers Live+SD (Millons)
8:00	FOX	Kitchen Nightmares	1.8	6	4.178
	CBS	MEDIUM	1.5	5	7.481
	NBC	Minute To Win It – R	1.2	4	4.485
	ABC	Supernanny	1.1	4	4.425
	CW	Smallville – R	0.6	2	1.589
8:30	FOX	Kitchen Nightmares	1.9	6	4.332
	CBS	MEDIUM	1.6	5	8.055
	NBC	Minute To Win It – R	1.3	4	4.832
	ABC	Supernanny	1.2	4	4.186
	CW	Smallville – R	0.5	2	1.459
9:00	FOX	FRINGE	1.9	6	4.883
	ABC	PRIMETIME:  What Would You Do?	1.6	5	5.016
	NBC	Dateline:  NBC	1.4	4	5.982
	CBS	CSI:  NY – R	1.1	4	7.105
	CW	SUPERNATURAL – R	0.6	2	1.358
9:30	FOX	FRINGE	1.9	6	4.831
	ABC	PRIMETIME:  What Would You Do?	1.7	5	5.23
	NBC	Dateline:  NBC	1.3	4	6.415
	CBS	CSI:  NY – R	1.2	3	7.315
	CW	SUPERNATURAL – R	0.5	1	1.27
10:00	ABC	20/20	1.5	5	5.454
	NBC	Dateline:  NBC	1.4	4	6.434
	CBS	CSI:  NY – R	1.1	3	6.406
10:30	NBC	Dateline:  NBC	1.5	5	6.469
	ABC	20/20	1.5	5	5.285
	CBS	CSI:  NY – R	1.2	4	6.791

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